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Ethan Heppner's avatar

Appreciate your perspective as always Harry!

I have a theory about why Waymo isn't scaling as fast as expected in SF. I think that to people who are not already AV enthusiasts like you or I, the added value between Waymo and rideshare just isn't as much right now as the added value of both lower prices and convenience that rideshare had relative to traditional taxis in the 2010s. I wrote more about this here:

https://www.2120insights.com/p/how-autonomous-vehicles-will-change

With this in mind, it makes sense that Waymo would prioritize putting their cars in more cities rather than deepening their market share-- first-mover advantage among the "AV enthusiast" market is more important than deepening market share among a skeptical public for now.

The incentives may change once Waymo can compete on price, and I'm curious what your thoughts are on my breakdown of the unit economics of Waymo vs. Uber that I explored in my above piece ^

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Daniel Abreu Marques's avatar

Thank you for the Shout-out, Harry!

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